About
We started Earthist because the gap between a Melbourne SMB needing content and a Melbourne creator wanting work was being filled by expensive agencies and ghosting Instagram DMs.
That's a bad system. The creators are around the corner. The cafes know exactly what they need. The money is there. The match isn't happening because nobody built the rails.
So we did. The whole thing fits in your phone.
Post a job in 60 seconds. Pick a verified local. Pay when it's delivered. The cafe gets the reel by Friday. The creator gets the cash by Monday. Everyone shipped something they're proud of.
That's the whole product. We just made it simple.
What we believe
01
A photographer who lives 800 metres from your cafe will out shoot a stock library every time. Proximity is a feature.
02
We back the people who actually make the content. No follower count gates. No 'collaboration' DMs. No vibes only briefs.
03
If we have to explain our take rate with a slide deck, we've already lost.
04
Fitzroy doesn't shop like South Yarra. We start hyperlocal and stay there.
We're not building Uber for everything.
We're building Earthist for Melbourne.
Then maybe Sydney.
Get in
Run an SMB? Post a job. Make content for a living? Apply as a creator.
